Ecommerce services
Shopify SEO That Fixes the Store, Not Just the Keywords
Technical and on-page SEO for Shopify stores: collection and product optimization, duplicate-URL cleanup, speed, structured data and content, built to earn qualified organic traffic.
- Technical SEO audit
- Duplicate content cleanup
- Collection page optimization
- Product page SEO
- Internal linking and speed
A free 30-minute strategy call, then a fixed-fee proposal. No retainer required to get a quote.
The problem
Why Shopify stores stay invisible in search
Shopify is a capable SEO platform, but its defaults create problems that compound as a catalog grows.
Our approach
Fix the foundations, then build the content
We begin with a technical audit of how Shopify is actually serving your store: crawling the site, comparing indexed URLs against the sitemap, and tracing canonical tags, redirects, pagination and collection-path product duplicates. Fixes go into the theme itself: Liquid adjusted so product links use the canonical /products/ path, canonical and robots rules set correctly, and the sitemap cleaned so Search Console reflects the pages you want indexed.
On-page work follows a priority order: collections first, because they target the commercial terms buyers search, then the products with the most potential, then the blog. Each collection gets a target term, a written description near the grid, a unique title and meta, and internal links from related collections and articles. Product pages get JSON-LD structured data, metafield specifications, and descriptions written for buyers instead of copied from suppliers.
What's included
- Technical SEO audit — Crawl, index coverage, canonicals, redirects, pagination, robots and sitemap, delivered as a ranked fix list.
- Duplicate content cleanup — Theme Liquid updated so product links use canonical URLs, plus tag, filter and variant URL handling.
- Collection page optimization — Target terms mapped to each collection, descriptions written, titles and metas set, filters kept crawl-friendly.
- Product page SEO — Unique titles, buyer-focused descriptions, alt text, metafield specs and Product schema with price and availability.
- Internal linking and speed — Breadcrumbs, related collections and article-to-product links, plus image compression, lazy loading and app script cleanup.
- Blog and content strategy — Buyer-question topics mapped to collections, with briefs your writer or ours can work from.
Process
How we work
Share your store URL and Search Console access if available, and receive a recorded review of the biggest issues.
A full technical and on-page audit ranked by impact and effort, plus a fixed-fee proposal for the recommended work.
Theme-level technical fixes first, then collections and products in batches, each sprint documented in a Loom walkthrough.
Monthly reporting from Search Console and Shopify analytics, with a retainer option for content and ongoing optimization.
Benefits
How our Shopify SEO is different
Fixes live in the theme
Canonical, linking and schema changes are made in Liquid, not bolted on through another app.
Commercial pages first
Collections and products get attention before the blog, because that is where buying searches land.
No promises we cannot keep
We do not guarantee rankings. We fix what blocks search engines and build pages worth ranking.
Reporting you can read
Plain-language monthly summaries: what changed, what moved in Search Console, what is next.
Fit
Who this is for
- Stores with a solid catalog that depend almost entirely on paid ads for traffic
- Brands whose organic traffic dropped after a theme change, migration or catalog expansion
- Merchants who installed an SEO app but never fixed the underlying template issues
- Growing catalogs where many collection and product pages need a repeatable process
Technologies & platforms
Common use cases
Post-migration recovery
Redirect mapping, canonical repair and index cleanup after moving to Shopify or switching themes.
Collection page program
Priority collections given target terms, copy, metadata and internal links to compete for category searches.
Product catalog optimization
Rewriting supplier descriptions, adding schema and alt text across a catalog in prioritized batches.
Content engine for the blog
Buyer-question articles mapped to collections and published on a schedule, with internal links built in.
FAQ
Frequently asked questions
What is the Shopify duplicate content problem and how do you fix it?
How long before Shopify SEO work shows results?
Do I need an SEO app on Shopify?
What determines the cost of Shopify SEO services?
Can you work with our existing content writer or agency?
How do you report progress to a client in a different time zone?
Next step
Find out what is holding your store back in search
Request a free Shopify SEO review and get a prioritized list of fixes before you commit to anything.
- Free 30-minute strategy call — no sales script
- Fixed-fee proposal within a few days of the call
- You own everything we build: code, store, prompts, data
- Remote-first, working across US, UK, EU and AU time zones